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THE RUNNER'S
EDGE
5217 North Clark Street, Chicago, IL
http://www.runswim.com/
CHALLENGE:
Nancy Schultz and Robert Klein needed to quickly open the
third store in their running and athletic apparel chain. The newest
store required a more upscale appearance, with a more efficient point
of sale and reinforcement of the store logo and identity.
SOLUTION:
We used blue and yellow colors that
complement and enhance the blue and black store logo. The display wall
and point of sale woods also complement these colors. The store has an
athletic rubber floor, with pre-finished bamboo flooring running up the
public face of the point of sale, up the base and floor of the window
display, and under dressing room seating. The bamboo is very economical
and lends a more mod ambiance. We reduced the amount of display;
instead we featured items lit in glass display cases at the point of
sale.
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The
Runner's Edge
 
 
 
 
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