On Wednesday, January 16, members of the Berman Design team were invited to give a presentation on brand standards at University CoWork in Chicago's Woodlawn neighborhood. The presentation highlighted the importance of establishing brand guidelines to ensure consistent communication across all media, including logo development, website design, and brand identity.
The presentation was given by Berman Design team member Kurt Perenchio, an architectural designer with extensive experience with branding, marketing, and graphic design. Principal architect Joel Berman joined the presentation for the Q&A, fielding questions about business development and city-matching construction funds. Berman Design offers a full suite of design services for businesses, from concepting, to architectural design, to branding -- ultimately helping businesses express their unique story and distinguish themselves.
The Berman Design brand standards presentation was one part of a series of bi-monthly lunch and learns hosted by University CoWork.
Located in the Chicago neighborhood of Woodlawn, University CoWork (UniversityCowork.com) provides a convenient, fun, and productive work space for entrepreneurs and scholars. University CoWork offers downtown-quality amenities, office, coworking, and event space, a supportive and talented community, and other expert services that help develop and expand businesses.